Stories that spread

Stories that spread, need one or more of the 6 elements: Social Currency, Triggers, Emotion, Public, Practical Value or Stories. Social Currency : What we talk about influences how others see us, so we always want to share stories that make us look smart not dumb, rich not poor and cool than geeky. We need to give people ways to make themselves look good. Social currency leverages game mechanics to give people ways to achieve symbols of status that they can proudly show others. Frequent Flyer Club : First created in 1972 by Western Direct Marketing for United Airlines, these programs rewarded customers with gifts. Later, Airlines gave customers special fares based on point accumulated by fly

Divergent Strategic Marketing Solutions

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