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Should physicians and healthcare providers become active on Facebook or Instagram Or...?

Which social media profile you need to start becoming active on depends on your clients and patients profile. You can look at the current and desired profile of the patients that enter and stay with your practice. Arrange your data by age groups and see which ones they fall into and then compare those to the data collected by PEW research facilities.

”Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis.”

Once you have created ways to post consistently on one profile, consider adding 3 more profiles to your social media portfolio. You want to catch everyone anytime they on their phone, the more profiles the better. Just remember to post consistently and set posts at expected intervals of times.

research data sourced from

https://www.pewresearch.org/internet/2018/03/01/social-media-use-in-2018/

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